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Marketing Strategy
How to help your small business reach new customers
Understand your audience
To help your small business reach more customers, you need to understand who your target audience is, what they want, and how to talk to them.
Understand your industry
Every industry has its own quirks. Market research helps you to get to know your industry, how your competitors are trading, and what tactics are more likely to lead to sales.
Understand you
Defining your unique selling proposition (USP) is key to standing out from the crowd and making connections with your target audience.
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