Top 4 Things Small Businesses Need To Do To Reach More Customers In 2025

The New Year is a great opportunity to refocus your efforts on your small business, set targets, and reach new customers.

Having a plan to grow your business is essential to make the most of the New Year motivation. Here are the top four things lume recommends all small businesses do in 2025 to reach more customers, and do more of what you love.

Improve The Digital Presence Of Your Small Business

Your small business’ digital presence includes every appearance your brand makes across the Internet. This can include your website or portfolio, social media channels, email marketing, paid advertising, and more.

Being present by posting regular updates on multiple channels across the Internet helps your business grow its digital presence. If you don’t currently have a website for your business, consider making one! Even if you’re running solo, a website can be used to show off your products/services, enable customers to buy your products online, or contact you directly for pre-orders.

It’s important to improve your digital presence on each channel your business uses, with an integrated marketing strategy at the helm, to achieve consistency and professionalism. This has many benefits, including; helping to capture your audience’s attention, stand out from competitors, and give new (and existing) customers confidence in your brand.

Plus, consistency and professionalism on every channel gives your customers reassurance that you will deliver on the promises you make in your Unique Selling Proposition (USP).

Curate Compelling Copy

Like it or not: copywriting is a necessary skill for all small business owners. 

Good copywriting can transform a good website into a great website. Good copywriting can help your social posts reach more people and grow your following. Good copywriting can’t solve worldly problems, but it can expand the horizons of your small business.

Writing in a way that connects with your target audience, and convinces them to shop your products, is critical to attract and retain customers. The written word is so important on digital channels because it’s how your customers connect with you.

We know that copywriting is a particular challenge for a lot of small businesses, and that’s why lume are experts in copywriting that drives results; including website copy for search engine optimisation (SEO), social media, copy for email marketing, and more.

Improve The Quality (And Quantity?) Of Social Media Content

Social media is another essential tool for building your brand, connecting with your audience, and driving sales. Social media allows you to share updates about your business, showcase new products and services, and engage directly with your customers.

At lume, we always encourage small businesses to talk about their story on social media. This helps your followers to get to know the person behind the brand, build emotional connections, and buy into your vision. With a solid network of followers, you have easy access to a pool of potential customers.

A challenge we often see with small businesses managing their own social media is irregular posting to social media platforms, including Facebook, X, Instagram, LinkedIn, TikTok, YouTube, and more. As a small business, helping other small businesses achieve their growth and sales goals, that’s applicable to lume as a brand too! Some social media platforms may be more relevant to your business than others, and selecting the right ones to post regularly on can be a challenge.

Posting regularly on social media, as part of a well-rounded digital marketing strategy, helps your business stay visible and relevant. Posting consistently enables you to build a community of people who are genuinely interested in your small business. Over time, this audience of followers can be nurtured into loyal customers who trust your brand and want to support your business!

Email Marketing

For some indie businesses, email marketing can seem like a Very Professional Tool that only corporate conglomerates use to talk about Serious Business Things. In reality, email marketing is one of the most cost-effective ways to build relationships with your audience (no matter how small) and generate results. Encouraging your social media followers to sign up for your newsletter is a great way to start building your email marketing database.

Email marketing is a great way to personally address your audience as individuals. Unlike social media, where those pesky algorithms can sometimes limit your reach, email marketing is a great way to directly communicate with your audience in their inboxes; something most people check every day.

Another great way to use email marketing is to boost your sales. Seasonal campaigns, promotional offers, and exclusive discounts are great ways to engage your audience, drive sales, and strengthen that all-important customer loyalty.

With that being said, email is more than just a sales tool; it’s fantastic for building long-term relationships. You can share helpful tips, how-to guides, or exclusive ‘behind the scenes’ content to give your subscribers something extra special to say thank-you for being a subscriber. 

Final Thoughts

Planning your marketing strategy and activities is the best thing you can do for your small business to make the most of the New Year motivation.

At lume, we’re passionate about helping indie businesses like yours thrive with expert support designing marketing strategies to elevate your digital presence, copywriting, email marketing, social media, and more.

Get in touch with the team today to start planning to grow your business in 2025 and beyond!